Pepsi TV Ad for Viña del Mar Song Festival 2009 in Chile (The live audience is called The monster) for his furious taste). Lots of compositing, roto, keying, coloring, lighting, plus a full 3D monster and scene.
5 feb. 2009
Ryden’s work seems to mirror the Surrealists’ fascination with the subconscious and collective memories. However, Ryden transcends the initial Surrealists’ strategies by consciously choosing subject matter loaded with cultural connotation. His dewy vixens, cuddly plush pets, alchemical symbols, religious emblems, primordial landscapes and slabs of meat challenge his audience not necessarily with their own oddity but with the introduction of their soothing cultural familiarity into unsettling circunstances.